Web 2008 = Rock n Roll 1968 ?

The BBC may have written this in 2006 but I only just got it recently. Here are some quotes

If Web 2.0 is the new rock ‘n’ roll, who are the one-hit wonders and who will still be playing to packed stadiums in 40 years’ time?

The comparison isn’t quite as ridiculous as it may appear. Forty years ago, music was leading a social revolution, disrupting the establishment and empowering a new generation.

Today’s web technology and social media, known as Web 2.0, or the second wave of the internet, are leading a similar challenge and the long-term effects are likely to be greater.

Once again we are divided into those who get it and those who don’t. There is hyperventilating on the blog barricades about the end of the old order and the birth of the new counter-culture, information anarchy.

It was a recent posting on Confused Of Calcutta about Facebook that did it for me. JP is a long-time believer in the power of Facebook in the enterprise – but that’s not what I want to talk about here. Here are a couple of comments, one after the other, that really attracted my attention:

Ross Mayfield:

Part of what makes Facebook work across enterprises is it is new. That wont last. Part of it is fragmenting modalities, that will continue. Part of it is the trend towards the personal, but socially connected, and you know where that is going. Make things trend towards the transparent and you gain serendipitous discovery, and memory.

Ayesha Lakhani

But i guess..networking sites like facebook..if taken seriously can bring about a dramatic change in the appearance of the society.

I just came across one such group on facebook and i got to the positive effects of these applications..these are the highlights of the group:

Be the first generation to end poverty by 2015 with the United Nations’ Eight Goal Millennium Campaign.

1. End Hunger

2. Universal Education

3. Gender Equity

4. Child Health

5. Maternal Health

6. Combat HIV/AIDS

7. Environmental Sustainability

8. Global Partnership

Ross’s comment isn’t completely anti-Facebook. (The really anti-facebook people don’t spend time on the web reading and writing blogs). Yet there is a very clear difference in emphasis between Ross and Ayesha. On the one hand: Facebook is useful largely because of its novelty, which will wear off. On the other hand Ayesha’s wide-eyed enthusiasm does seem a touch, well, hippy-ish. Just as the BBC described.

And then here’s a comment on Sourcing Innovation about the power of social networkiness:

I am a recent Grad, who landed into the procurement industry extremely green (pun intend). I have found great uses for facebook, linkedin and recently www.iprocurement.org to help me network in this small but exciting industry. Due to the amount of Baby Boomers running around this profession, I believe this your reason for lack of new content and daily bloggers.

Now contrast this comment with the stated view of Sourcing Innovation’s owner in that post who is resolutely staying off Facebook (for example).

OK, I’m sold. But here’s the interesting point for me. If the Web in 2008 is equivalent to Rock’n’Roll in 1968 then .. well we’ve had our Monterey Pop Festival (1967) – but we’ve still got our equivalent of Woodstock to look forwards to.



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2 responses to “Web 2008 = Rock n Roll 1968 ?”

  1. The irony is we just launched Socialtext People, like a facebook for the enterprise. And Socialtext Dashboard, like Netvibes, for managing attention across fragmented modalities.

  2. I truly agree with consciousness awakening part of the post.!
    People rating poverty as poor from their hearts is the first step towards any revolution to be taking place..

    The Millennium Development goals of the UN..works this principle..!
    They wants people to think..question themselves and then come forward to their bit in the cause..!
    It has being doing enormous efforts on these lines….
    This year UN will be shifting its focus on India, with Stand Up and Take action event and getting many hands together to fulfill the 8 goals…
    Be updated….with the latest happeningss..

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