How important is the auction manager to the success of your reverse auction?
At TradingPartners the auction manager is central to the whole process – from the supplier selection and training through to actively driving the negotiation during the reverse auction itself.
For example during a TradingPartners auction the auction manager can be seen communicating via instant messaging with bidders in order to encourage additional bidding. I have written before about how judicious use of instant messaging increases bidding activity and therefore savings.
My moles in other providers tell me that many other purveyors of auction systems seem to treat the auction itself as a technical activity that pretty much runs itself, barring any technical mishaps. The auction manager’s role is a more “up front” role to get bidders ready for the auction. On the day of the auction event the auction manager’s role is to watch the event rather than to drive it, and to respond to technical issues rather than to stimulate further competition.
When I have discussed the role of instant messaging with non-believers the usual riposte I get is something like: “Ok, you have shown how sending an instant message at 10 minutes into the auction got you an extra bid and more savings, but even without that instant message, you would have got that bid in the revese auction extensions.” It is impossible to prove one way or the other what ‘would have happened’ so it’s an impossible argument to refute. When it’s been my budget up for grabs I’ve been keen to take every possible opportunity to get the best possible result rather than leaving things to chance.
If you are planning reverse auctions as part of your sourcing strategies take the time to consider whether you expect your auction managers to be watchers or drivers, and understand what your vendor/provider’s approach is.